Breathe in the sumptuous scents of Provence with a wander round L’Occitane’s new flagship store. The recently opened spot on Regent Street is the beauty brand’s biggest store in the world, covering an impressive 6, 450 square feet. Stepping into the store from the bustling streets of central London, my senses were immediately soothed by scents of lavender and rosemary. Set over two floors, I could have wandered round all day, and they even have a complimentary mini-treatment room – no purchase necessary! Music pours in from rose gold Devialet speakers, and French macaroon company, Pierre Hermé, can also be found in store. So, next time you find yourself on Regent Street, treat your senses with a visit to this store. Buying beauty and fragrance has never seemed so appealing.